iNTRODUCING
OPT-IN PRIVACY TOKEN
(OPT)
Your Data. Your Choice. Your Web.
THE PROBLEM
01
Currently, the web is monetized by tracking user data (cookies or third-party data), and then using that information to advertise and market to them.
02
This has powered digital marketing and companies. Companies have spent $384 billion in digital advertisements in 2020. They are paying other companies who own your data (which they get for free), just to market back to you using your data.
03
You have very little control over your data, your privacy, who/when they can use it, how they can use, who they can sell it too. They do this without sharing this information with you or any of the profit with you. This leaves you without any ownership/control of your data or any of the profit.
OUR SOLUTION
01
Currently, the web is monetized by tracking user data (cookies or third-party data), and then using that information to advertise and market to them.
02
This has powered digital marketing and companies. Companies have spent $384 billion in digital advertisements in 2020. They are paying other companies who own your data (which they get for free), just to market back to you using your data.
03
You have very little control over your data, your privacy, who/when they can use it, how they can use, who they can sell it too. They do this without sharing this information with you or any of the profit with you. This leaves you without any ownership/control of your data or any of the profit.
INTRODUCING OPT
By using digital ledger technology, the same that powers Bitcoin, Ethereum, and various other popular blockchain technologies, OPT will be able to fully leverage the benefits of the technology.
This technology allows:
Secured – Full security through cryptography which keeps your data from being cracked, hacked, and exposed.
Safe – A consensus mechanism validates and verifies all transactions independently before allowing data to be shared, which means you have full control and transparency into your data on when it gets shared and can do a full audit history on your data and where/when/how it moved.
Scalable/Decentralized – By using a peer-to-peer network, there is near-infinite capacity to grow, full redundancy to reduce any outage or disruptions, and no single point of failure or central owner/authority, as it is shared/owned by everyone.
HOW IT WORKS
COSTS/PRICE
HOW TO INVEST/PARTICIPATE
OPT currently is planning to test, create proof-of-concepts, and build decentralized Applications (dApps) on the Ethereum Blockchain.
All users that have OPT in their wallets will be considered early adopters.
Once the digital ledger technology is developed (ex. Blockchain), all users will receive at a minimum a 1:1 exchange (most likely more as a reward) for OPT on the new technology and network.
Stay up to date and participate:
POTENTIAL/DEMAND
Top Headlines
- Google, which owns about 60% of the market, will phase out cookies by end of 2023. There are more than 30 proposals – none are decentralized.
- Bloomberg – Google’s Cookie Fight Will Shape Future of Digital Advertising
- Harvard Business Review – Say Goodbye to Cookies
Pioneering Companies
- Basic Attention Token (BAT)– A leading innovator, and one of our inspirations. They have created a model to share revenue between content creators and content views from advertiser money, created a browser, search engine, private ad network, wallet, coin, and more, which has led them to be one of the most successful crypto, with an actual use-case, to-date. (OPT allows users to control their data and what can be used by companies and does not have a calculating formula for revenue share based on a users attention on ads).
Find Out More
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